Author: Scott Oxford
Categories: Video, animation, interactive, motion, TVC, Creative

Getting the most from motion

Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.

More bang for your buck

The thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.

When time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!

Got some explaining to do?

One type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.

Check out the explainer video on the site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.

Support and simplify

Another way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the ‘Better electricity deals for small business’ suite of videos we created for the Department of Energy and Water Supply.

These were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.

To learn more about our thoughts on video, check out this blog article.

To chat about an upcoming video project, get in touch – we’d love to be involved in the process.