Ne-ol-o-gy
n. The art of creating new words

Outsourcing creative services

When it comes to finding an external supplier, we understand the challenges many government comms…

Looking beyond the banner

Banner ads have come a long way over the years. And the fairly recent introduction of…

Making the most of video

Right now the web is awash with video. Just look at your Facebook or LinkedIn…

Recent branding work

Working with a brand from its conception – or its re-conception – is incredibly rewarding….

Measure your marketing with meaning

It’s the age-old struggle for marketers – measuring the return on investment (ROI) of your…

The 6 steps of content…

You know what your business is about. You’ve nailed down your story. You’ve worked out…

B2B is dead

As deaths go, it was a quiet one. Few people knew of its demise. But…

Truth without fear

I’ve always been a big believer that marketing is at its most powerful when you…

Who’s got your back?

  At the end of this week, our nation will pause to cover chops in…

Promises, promises

Aah, Telstra. If you own a business small enough that it’s your job to do…

Are customers giving up on…

We’ve all been to websites where trying to make a simple purchase can end in…

8 important marketing questions for…

Marketing communications in business is all about attracting and retaining customers.  We do it for…

What the artist breaks

It’s arguable that copywriting is at the heart of all advertising and marketing today. We…

The tender pitch

If networking nights are like professional speed dates, then tenders and pitches are like fast…

Writing for (readable) web

Just as website navigation is a unique narrative structure, writing web content follows unique writing…

May the best man win

Remember the old adage that, in polite society, one didn’t discuss religion or politics? That…

Photography and your brand

Using visuals and imagery are essential parts of any campaign. When you take a look…

Mums mean business

Twelve years ago, I turned my back on a promising career at News Limited and…

The problem of creativity

Explaining what it is we do at New Word Order, working in a creative agency,…

Learning to lead

Most of us have leadership potential, but not all of us are true leaders. Have…