Ne-ol-o-gy
n. The art of creating new words

8 important marketing questions for…

Marketing communications in business is all about attracting and retaining customers.  We do it for…

What the artist breaks

It’s arguable that copywriting is at the heart of all advertising and marketing today. We…

The tender pitch

If networking nights are like professional speed dates, then tenders and pitches are like fast…

Writing for (readable) web

Just as website navigation is a unique narrative structure, writing web content follows unique writing…

May the best man win

Remember the old adage that, in polite society, one didn’t discuss religion or politics? That…

Photography and your brand

Using visuals and imagery are essential parts of any campaign. When you take a look…

Mums mean business

Twelve years ago, I turned my back on a promising career at News Limited and…

The problem of creativity

Explaining what it is we do at New Word Order, working in a creative agency,…

Learning to lead

Most of us have leadership potential, but not all of us are true leaders. Have…

The year of content marketing

We’re halfway through the year already. When did that happen? For marketers, this was going…

Talking to the kids: tips…

Generation-Y is the first generation that grew up with the internet, and so marketing and…

Righting writing

Uni was when I found my purpose in life. A passionate lecture on the very…

Saving lives, creatively

When the deadline looms and the pressure is on, we usually remind ourselves that ‘it’s…

The top 3 brands on…

While social media is still a confusing space for many companies, a new study has…

Slingshot and stones

Yesterday, we pitched hard against some multinational competitors – a mere David taking on the behemoths….

A new way to tell…

Often, the most rewarding and fulfilling partnerships are the ones we have with clients who…

The Aussie power saviour

Aussie company Embertec has a unique Aussie invention – the Embertec SmartSwitch™. The standby power…

The case for more Honey

NWO partners Scott and Suzanne have a six-year old black Labrador named Honey. Sometimes Suz…

Lessons from when the unexpected…

Just over two weeks ago, while ex-Tropical Cyclone Oswald was battering the Queensland coast with…

The speed of technology

New Word Order knows digital media: we have to. Here’s why… 371 years ago… The…