Ne-ol-o-gy
n. The art of creating new words

The beauty of branding

My oldest daughter’s teeth are growing beautifully, just not in the right places. So, like…

Our everyday carries

Inspired by everyday-carry.com, we’re doing a similar thing: not what we carry every day, but…

MySmoking: A quit campaign aimed…

If you’re in the 18–24 year old age group and in the habit of consuming…

Four simple steps to an…

It’s often time-consuming, bulky and full of errors. But it’s also your best key to…

Client-focus: TravelSmart to school

The truth? There’s nothing more rewarding and fun than developing creative concepts for a young…

Crown content king

Top 5 ways to improve your digital content We’re a fickle lot, aren’t we? A…

Working with children

We’re not a child-care facility but we sure get our fair share of working with…

Client-focus: Internal communications with Hastings…

We’ve spoken about effective internal comms on this blog before, so it’s probably a good…

Literally speaking

And around we go again: the word nerds have literally got a bee in their…

Social media works out

Social media success for a retailer doesn’t get more impressive than being named in the…

Balancing priorities

“I’m heading up to the beach on Sunday for a few nights,” a Brisbane business…

Electrifying direct mail: creating effective…

It’s undeniable. Email is now the most immediate and accessible way to contact our clients….

Finding your competitive advantage

If you’ve ever Googled your business’s promises, you’ll have discovered many businesses sound and look…

Neology Best of 2011

Happy new year, everyone! As we reach the end of our first week back, we’ve…

Putting clients first

So what really makes client service outstanding? Every business would like to claim they provide…

Working with creative agencies: Tips…

Some of the best opportunities to produce creative campaigns that are both innovative and change-driven…

Your inside voice

Effective internal business communications should empower staff to feel informed and respected. That’s about it,…

The case for humans: funny…

A computer’s profanity filter might have you believe: “President Abraham Lincoln was buttbuttinated by an…

A sentimental launch

As much as we adore our technology, we’re still print lovers at heart…so it seemed…

Planning social media: walk before…

After a career shift from journalism to corporate communications, I have found myself maintaining and…