Author: Elliot Kidd
Categories: Digital, online, web, content, digital, Business

Overhauling your website

There comes a time in every website’s life where things need to change. Usually, in a big way.

But it needn’t be all doom and gloom. Yes, it can seem overwhelming and yes, it can take quite some time to implement. But remember to keep your eyes on the prize; don’t lose sight of why you’re doing the update in the first place.

So why should you do it?

Firstly, there’s the appearance. If your site looks dated, your customers might have the same perception of your brand. Also, your site should be mobile friendly – search engines are now starting to penalise sites that aren’t optimised for mobile.

It should also be more than an ‘online presence’ – it should add value to your business. So if it’s currently not drawing in customers, it’s worth updating. Analytics tools and SEO are also crucial additions for any efficiently run site, so definitely keep them in mind.

Then there’s the engagement factor. Does your content and imagery really grab your audience and make them want to stay on your site? Also, you should be capturing information from your customers whenever possible, via tools such as contact forms, surveys and mailing lists.

How do you go about it?

Here are a few simple steps that might help.

  1. Undertake an audit of your current site – note what you think is working and what isn’t.
  2. Do a bit of competitor analysis – see what other brands in your industry are doing online.
  3. Start mapping out the pages and sections of your ideal new site – develop wireframes if you can.
  4. Work on content and imagery – essentially filling in the blanks in your wireframe.
  5. Do some testing – either online or face-to-face tests and focus groups can provide great feedback.
  6. Make relevant changes – listen to what people have said and update your site accordingly.
  7. Send it live! Then sit back and marvel at your new masterpiece.

Of course, here at NWO we do offer a specialised website development service – contact us to find out more.