A specialist in brand strategy and customer-centric marketing, Janine has a comprehensive knowledge of commercial market readiness and is renowned for her strategic business acumen, creative and digital nous and niche marketing campaigns.
With 15+ years’ experience in major infrastructure projects (hospitals, bridges and regional transport services), health reform, international tourism, education, ICT and utilities; Janine is also well versed in stakeholder engagement, governance and business improvement processes (including Aboriginal and Torres Strait Islander engagement).
Over the course of her career, Janine has been actively involved in a number of health and communications initiatives having worked as a key part of the Director General of Health’s Communications team early in her career and most recently on a project in Preventative Health. Janine was has also previously held health roles including Marketing and Communications Manager at the Queensland Children’s Hospital Construction Project and undertaken all manner of communications activities for medical projects, including the roll-out of Medical Line Labelling across Queensland.
Janine’s aesthetic flair, visionary style, exemplary interpersonal skills and, ability to deliver quality outcomes are key elements of her marketing and communications, and project management success.
By nature, Janine is innately curious, an avid learner and in her unique style negotiates in high stakes environments—leveraging opportunities through a world’s best practice, commercial lens. Both her achievements and reputation speak volumes about her personal character, integrity and the level of executive trust she is able to inspire. She is regularly called on as a ‘brains trust’ in consulting roles providing strategic marketing, policy and operational advice on risks, issues and opportunities at an executive level. Janine relishes the intellectually rigorous and dynamic nature of marketing and communications.