They've all led to a beautiful beginning for the CCIQ Corporate Partnerships campaign.
Following a highly successful relationship over the past five years, our client at CCIQ approached us to help them bring a new product to market: invitation-only corporate partnership packages to select businesses across Queensland.
One of the great joys of working with CCIQ is the sheer strength of their strategic vision. As the state’s peak association for businesses, CCIQ is focused on delivering the best possible value to the Queensland business community.
These corporate partnerships are no exception. While designed to attract a new revenue stream for CCIQ, each package is equally intended to benefit corporate partners by helping them build customer relationships that will last far beyond the 12-month partnership, including strengthening their customers’ businesses through free CCIQ memberships. It’s a generous, value-laden partnership, based on sound strategy, and it’s met with immediate success.
We began the project with workshops to define and refine the marketing strategy underlying the brief. With this essential hard work completed, understanding and executing the creative brief came easily: Write and design beautiful, high-end brochures similar to those seen in the international car industry. We created three 20pp booklets, one for each type of corporate partnership, as well as three presentation videos, and other supporting presentation collateral.
Only in the market since 2014, the partnerships are already becoming a significant success story for CCIQ, both in generating unexpectedly high revenue returns and in extending CCIQ’s database of present and potential members.