Our years of working with CCIQ earned us a seat at the strategy table as Queensland’s peak business body sought to transform its statewide membership and revenue base.
We began the project with workshops to define and refine a business strategy that could transform the way CCIQ attracts and retains members. Developing the creative brief then came naturally: create beautiful, high-end brochures that look and feel like valuable offers. We wrote and designed three 20pp booklets—one for each type of corporate partnership—as well as three videos and supporting presentation collateral.
The result was invitation-only, exclusive partnership packages directed at connecting leading Queensland businesses with CCIQ’s members. The generous, value-laden partnerships busted open CCIQ’s budget expectations in the first six months alone.
In the years since, these partnerships have remained a significant success story for CCIQ, helping it generate high revenue and extend its reach to Queensland businesses.