New Leaf is a new brand in the debt consolidation services market, helping people solve their debt problems and build a new life.

We worked with one of the leaders in the field, DCS Group, to provide them a new brand and a fresh approach to reaching the target market. Aside from naming and brand development, we also conceived the campaign which shows a typical target group family struggling with the burden of debt, and taking the action required to ‘turn over a new financial leaf’. Campaign includes television, radio, press and online.

30sec TVC

15sec TVC