When an established CAD firm decided to embrace a new business, brand and direction, the owners looked to us to get them there.
Delivering their new name – Parametric – to a discerning audience of architectural, engineering and construction firms took more than just good design.
Strategic planning and expert comms were needed to help the business switch services to building information management (BIM) and rise to a new strategic level.
Through strong client liaison with the firm’s principals in Perth and well-planned execution, we were able to deliver the change campaign the clients were seeking within a few weeks.
Stage one components included logo, style guide, web copy, PR plan, eDMs and marketing content.