It’s a satisfying solution: we get inspired and creative, and our clients go to market with an idea that’s original and strategic.
We’ve worked with Ricoh for more than five years, and our substantial body of B2B work includes branding, vertical-specific campaigns, strategic marketing campaigns, corporate comms and video.
Ricoh’s Green Print Centres focus on the environment, service and supply, and lead the industry for quality. We responded with branding that was bright, crisp and impactful, juxtaposed against the grey, washed-out look of poor quality printing. As part of the visual identity, we created logos, a brand style guide and an animated video.
For Ricoh’s national vertical markets campaign, we went deep with research to understand the print and document issues faced in specific industries like healthcare, education, law and SMEs. We created and executed two concepts for this campaign, delivering custom photography and art direction across flyers, eDMs, direct mail pieces, pull-up banners, press ads, online ads and banners. All up, we delivered around 50 different collateral items.
We continue to deliver outstanding creative and strategic work for Ricoh.