More Queenslanders are renting than ever before.
So the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.
With reforms not yet law, we created a social media campaign to drive audiences to the department’s online survey where they could have their say.
With reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.
The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.
We developed display ads, videos and static posts to build awareness and capture interest.
Plus, we used longform Facebook posts to convert target group interest and inform them on the details.
We posed a key question to renters: what makes a rental a home?
The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.