The federally funded organisation asked us to help influence people in specific areas to think harder about immunising their children.
Knowing this group values the opinion of GPs and nurses, we found three women who were both health professionals and mums who had chosen to immunise.
We asked them to wear both hats and express their thoughts. From their words, we created the Medical Mums brand and produced a video-based campaign using online, social, press and GP waiting room video.
See our most recent work for Brisbane North PHN, a suicide prevention campaign, at reasonstostay.com.au.