Queensland Urban Utilities

What’s a No. 3?


Problem

Kids and adults alike flush things they shouldn’t down the toilet. This costs Queensland Urban Utilities—and, eventually, each of us—a fortune.

Brief

Make people question something they prefer not to talk about in a way the whole family or household can discuss, act on and enjoy.

Solution

By making it fun, relatable and a nice twist on the slang we use to describe our toileting, we asked the now seemingly obvious question: What’s a No.3?

When Urban Utilities decided to soft-launch the No.3 campaign at the 2018 Ekka, we created a wonderfully interactive and fun exhibit to support the campaign and get families asking themselves one of life’s big questions.