The big reveal
It’s all about the reveal, especially for a brand that reveals truth as their core business. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.
The Revelian brand refresh builds on the reveal concept embodied in the business name of the organisation. While the logo remains simple, strong and typographic, the visual elements have starring roles. They show and tell how the company reveals its precious insights—using filters, colours, photography and myriad gorgeous design treatments.
It all makes beautiful sense, positions the business powerfully and binds the team internally more closely to their purpose. By so doing, it ensures current and prospective customers and partners can access, understand, and most importantly, prefer Revelian and its offering.
A new digital presence
After refreshing Revelian’s brand, we began work on their website. We created a content strategy based on customer journeys and key messages. The website’s sleek design and functionality builds on this strategy to optimise user experience. Revelian’s new website is now live—take a look at our work.
While big corporates can afford to update every single incidence of their brand overnight, most businesses prefer the more cost-manageable and achievable rollout over time. We are part-way through a calendar of external brand activity, due to complete end of 2018.