So many times, a school’s branding can fall behind its true, contemporary nature. The Charters Towers School of Distance Education was no exception, looking wonderfully 1950s with its impressive Skippy-worthy kookaburra logo.
It’s fair to say we adored the existing brand for its pure kitsch but agreed with the client that it needed to more accurately show the school as it really is: bang-up-to-date and worthy of its national audience.
Newly launched, this branding is only the beginning of this school’s success stories. Regardless, it’s a lovely example of just how vital visual identity is to telling the true story of any brand.