Department of Transport and Main Roads

How Queensland travels

The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976.

How Queensland Travels is the first time all of this research has been revealed together.

We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations. The result is a metaphor for the role of data in the real world, especially as it relates to transport.

Our deliverables include an interactive PDF – written, edited and designed by our team – and the beautiful 3D animated video showing the 3D icons moving in the real world.