Moreton Bay College (MBC) is a girls’ school built on the pioneering work of inspiring women and community members. Meanwhile, Moreton Bay Boys’ College (MBBC) is a young school with a new story about innovation, contemporary education and great potential.
We knew about the colleges—their reputation and achievements—but in order to build a strong strategy, we needed to reach the heart of culture and community.
The new crests pay tribute to the heritage of the colleges and also make room for the future. With more space, cleaner lines and consistent use, the college crests can stand on their own or sit neatly within any piece of collateral, on any channel or medium. We rolled out the colleges’ new branding in a launch campaign including a brand activation, billboards, digital advertisements and other core internal collateral pieces.
The results are in the brand work, which authentically responds to the qualitative feedback and insights we gleaned from the community. We worked to achieve the client’s objectives: to create brother and sister brands for two colleges, with reference to a rich heritage and a vision for the future.