The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. These pipeline barriers absorbed time and increased administration for the department’s Regulatory Authority. Our challenge was to make an accessible, easy-to-understand explainer video that would ensure more applications are completed properly before being submitted.

Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to address the problems concisely and clearly. It was important to keep the process really simple while making sure the applications would contain all of the required information. Our approach involved balancing authority with friendliness to connect with the audience.

Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions. We represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.

The video really breaks down a complex process into actionable steps. Early childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.