Name: New Word Order
Address: 205 Juliette Street, Greenslopes, Brisbane, 4120, Australia
Telephone: 07 3334 8340
Price range: $

View project

View article

Department of Housing and Public Works

Have your say in a better renting future

With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.

Government Strategy Campaign Engagement Video Digital Content

Department of Housing and Public Works image collage_2

Challenge

More Queenslanders are renting than ever before.

So the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.

Department of Housing and Public Works mobile phone displaying website_2

Strategy

The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.

We developed display ads, videos and static posts to build awareness and capture interest.

Plus, we used long-form Facebook posts to convert target group interest and inform them on the details.