New Word Order
We're big believers in making our outsides match our insides.
Our clients always hear us telling them that this is the essence of brand integrity (because it is). And like all people who are striving to go from good to great, we've stepped up.
As part of our regular brand review process, we decided our old identity didn't have the strength of character our current brand embodies. A lot has changed in the past few years: our market shifted, and we shifted with it.
We used our proven brand methodology on ourselves.
Our unique methodology is about knowing our context, opinions, pain points and applying insights. Adding to this our business strategy—to which our brand strategy must align—and we're dressed and messaged for success.
We laid out where our brand is currently and the story that led us here.
We spoke to our stakeholders to understand how they view and interact with our brand, and their perspective on what needed to change.
Brand comparison analysis
We learned where our business sits among others in Brisbane, around Australia and the world.
We documented the story of our brand as a central narrative so anyone within or connected to our business could access one source of truth.
Visual brand development
We created a new logo and other branding elements that tell our story in multiple layers.
Brand voice and messaging
We defined and documented our new way of writing, speaking and the key messages we want to communicate.
There is power in gathering insights, applying a proven methodology of insights development and planning a strategic way forward.
Our brand informs and impacts every aspect of New Word Order, and gives us a clear direction that challenges the usual way of doing things and ensures anyone who comes into contact with our business knows what we offer and how we will solve their problems.
This process is what we do for our clients every day, what we do for ourselves, and we'd like to do this for you, too. Start the conversation with us and discover how a fresh brand will breathe new life into your business.
Our new typeface is bolder, stronger, and positively dripping with character. Check out the Ns, Ws and Rs in our font—Neue Machina.
The monospace and geometric type features with deep ink traps in the heavier weights.
We love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one.
We're also intent on re-establishing our roots in the power of the written word. A subtle way we're doing this is using words over icons. As an example, see how we used the word 'menu' instead of a hamburger.
Our brand colours are mostly black and white with pops of red, green and blue. The colours are the basics in the digital environment (RGB). This is our primary palette—we bring strategy and creativity to form something entirely new and entirely what our clients need to solve their problems and unlock their potential.
The main reason we're keeping our brand so pared back is because we want our creative portfolio to sing. Are you loving the immersive full-screen hover state feature as much as we are? We wanted our brand to allow for such experiences as this.