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Address: 205 Juliette Street, Greenslopes, Brisbane, 4120, Australia
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Queensland Mental Health Commission

Community engagement strategy

We refined QMHC's approach to communication and engagement with stakeholders, with a view to determining an accurate view of the enormous breadth of their stakeholders, their efficacy in reaching them, and the right mix of communication tools and tactics to better engage.

Government Strategy Health Engagement

Since its inception, the Queensland Mental Health Commission has sought to lead discourse and policy among government, stakeholder and grassroots community groups around mental health, suicide, and alcohol and other drugs.

We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews.

Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions.

Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.

From this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.