Queensland Aboriginal and Islander Health Council
It’s your choice. It’s safe. It’s free. It’s for your community.
These are the messages we gave Aboriginal and Torres Strait Islander communities with the MakeTheChoice campaign, encouraging more COVID-19 vaccinations.
We proudly worked with Queensland Aboriginal and Islander Health Council (QAIHC) to get this campaign and website out in the world in record time.
QAIHC is a leadership and policy organisation representing all Aboriginal and Torres Strait Islander Community Controlled Health Organisations (ATSICCHO) in Queensland at both a state and national level.
At the core is QAIHC's vision is to eliminate the disparities in health and wellbeing experienced by Aboriginal and Torres Strait Islander peoples in Queensland.
The ‘Make the choice’ COVID-19 vaccine communications campaign was collaboration of QAIHC, Queensland Health, the Institute of Urban Indigenous Health and New Word Order.
We designed and developed a simple website to be a trusted source of information pertaining to the COVID-19 vaccination, specifically geared towards Aboriginal and Torres Strait Islander peoples.
Makethechoice.com.au is all about promoting self-determination by providing the right information to the right people at the right time. Communities know what is best for them.
“New Word Order delivered a beautifully designed, culturally safe and user friendly COVID-19 vaccine website for First Nations people in Queensland.”
—Gert Geyer, Communications Officer, QAIHC