The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.
After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction.
Our ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.
Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership.
Our full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.
New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We've fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project.
The masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.