Too often, companies don't understand their brand well enough to know its unique personality and look.
As a result, they use stock imagery, and in doing so, immediately dilute the brand and its message.
This is where custom illustration can play a critical role in making a brand stand out from the pack.
You hold it loudly and proudly for all to see—and people notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.
The dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across their desk.
That dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses, either.
There are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.
A lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.
Change up the colours, mix up the style and jazz up the faces.
Sometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.
Whatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.