Name: New Word Order
Address: 205 Juliette Street, Greenslopes, Brisbane, 4120, Australia
Telephone: 07 3334 8340
Price range: $

Suzanne Oxford

Want to understand your brand? Ask your stakeholders.

Whether they are inside, outside, removed or closely involved, stakeholders have the insight businesses need for long-term growth and sustainability.

If they are a stakeholder, they have a connection with you.

And like any other relationship, they need to know their connection, time and opinions are valued.

It often takes an open mind to find what works for you and the stakeholder.

Finding this place of mutual benefit can lead to business growth and longevity.

We’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.

Your stakeholder is anyone who can be affected by your business.

Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.

But who are they, really?

Now, go deeper to really understand the nuances of your stakeholder groups.

Your engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.

What do I need to achieve here?

There are varying degrees of impact that stakeholders can have on your organisation across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.

By inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.

Let’s talk

A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.

Bye for now

The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.