More and more, we’re seeing our clients seeking help and assistance at a strategic level in building their brand and marketing, not just developing tactical tools and initiatives like campaigns, websites and social media. Building brands and marketing is for the long term and requires robust strategic thinking and process upfront to ensure it is clear and understood by all key stakeholders.
The current agency or consulting experience in this area is not a good one. Often clients receive a report telling them what they already know or see senior leaders only at the beginning of the process before being handed off to a junior team that is unable to answer their questions.
At NWO, our advisory offer is very different. We bring our senior brand and marketing leaders and their expertise in strategy together at the beginning and for the duration of the process. This means the client always has access to senior expertise and can ask questions at any point along the way.
This approach is far more cost effective and far less disruptive than trying to bring on new full-time senior resources, who then need time to understand the business, or trying to take existing senior team members away from their ‘day jobs’.
We like to think of it as our clients having their own CBO (chief brand office) and CMO (chief marketing officer) in their business. Senior resources who understand it can develop the strategy and guide them when needed.
We are finding that bringing these two critical disciplines together is having a far more positive effect on our clients’ overall business strategy than if we worked on them separately.
Please reach out to us if you are interested in finding out more.