There’s a mixture of excitement and anxiety buzzing as we consider the implications of AI, and our office is no exception. We want to help you navigate all the noise around AI by sharing how three of our team see AI impacting our business and industry—from design concepts to business productivity.

The unexpected blessing of Chat GPT4, for me, has been the release of more time for deep work.
For some years, I’ve been using AI productivity tools—think Otter.ai for transcripts (not bad and occasionally hilarious) and Motion for calendar (not great). I’ve also played with many of the AI writing tools out there, like Grammarly and Hemingway (both useful to enhance writing).
If they’ve been useful, I’ve added them into my repertoire and they’ve helped me to be more efficient but not necessarily replete with more time.
The rise of GPT4-inspired tech and inquiry thinking is bringing with it welcome headspace.
As an agency of mostly senior staff, our clients place a high value on our deep insights, evidence-based strategy and creative solutions that drive the growth of their business. When clients choose us, they’re choosing thinking, not admin.
What I’m finding is that AI is enabling us to speed through the busywork so we get to what matters, faster: deep strategic and creative work that changes hearts, minds, lives and businesses. I’m excited by what comes next.

The generative AI software available now is getting better and better (especially mid-journey) but it’s only young in its life. You truly get what you pay for—free visual tools that create 16-fingered people, dogs with two heads and upside-down noses.
Thinking holistically about AI, this is the worst it will ever be. So in saying that, it’s important to understand how it works and how to work with it. One of the biggest learning curves is talking to AI. Especially with Chat GPT4, the more articulate and informative your prompts are, the better the result will be for you.
We’ve tried to use AI in a few different projects but we’ve found its best use is to help visualise our ideas. Searching through stock is painstaking and a time killer. We’ve been able to find a base and then use the AI to add or combine things. Most surprising is how amazing and industry leading Adobe has been.
What I’m really enjoying is having a quicker turnaround of initial ideas and more time to expand on them as a team. Collaboration is key for the best creative so I can’t wait to see how else we can utilise these tools for solutions.
I look forward to the evolution of it. Just wish AI could do my timesheets and read my mind!

AI is definitely creating two classes right now—those who know how to ‘wrangle’ it and those who don’t. The power of the wrangler is significant and growing.
Most of us need to learn the old-fashioned way: by doing. Call it experimentation or trial and error but I’m trying to spend a bit of time every day trying different things, applying tips and ideas I have heard and all the while solving real problems I think it may nail.
Sometimes I win (or at least a little) and, each time something works, I refine and refine to push it and see how good it can be.
My best advice is to treat AI like any habit—repeat and repeat and get a little better every time.