You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone.
The pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.
Sure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.
When your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics.
After all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it?
Part of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record.
As pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign.
Fear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business.
Find out more about how we add a secret weapon to your agency roster by downloading a short guide here.