Sure, you need to have the right logical factors in place, like facilities or sports, but ultimately emotions seal the deal, not facts.

This connection tool is one way of tapping into the hearts and minds of your parents. To answer the questions during this session, think of a type of parent you find hard to reach or convert to an enrolment, and answer the questions as if you were them. You might be surprised by how much you still have to learn!

If you want to know more – including how you can use this tool in your school to better connect with parents, staff and students – contact us at suzanne@newwordorder.com.au