Name: New Word Order
Address: 205 Juliette Street, Greenslopes, Brisbane, 4120, Australia
Telephone: 07 3334 8340
Price range: $

The Business Show

Can you afford your brand to be vanilla?

Your brand strength is critical to your business success. In our free 30-minute consultation - we will listen to you, your challenges and talk through definitive actions and steps to strengthening your brand for revenue growth.

Book a free session

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"Brand is rarely linked to revenue and too often relegated to the nice to have pile of things to get to one day"

– Scott Oxford

Free 30-minute strategy consultation

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We all know that brand is not a logo.

“Brand is the story that people tell about you and more importantly, it's the story people tell about you when you're not in the room.” Jeff Bezos.

The most beautiful and inclusive way to look at brand is it is the story that lives in people's heads, your customers, potential customers, or someone working with your competitor right now, who might be considering working with you.

What’s the flavour of your brand story?

If it’s vanilla, it is okay, but it is not unique, not special, not distinctive, not memorable and not specific. It's just. Okay. If your brand is vanilla, it absolutely needs to understand the unique needs and wants and tastes and desires of your existing customers and your potential customers while standing out from your competitors.

Finding your brand flavour, your brand strategy?

You must ask, you must get inside the heads of what people want, what people think of you and find out what's the story in their head. It's not necessarily the story of what you're about, or the story of who you are and what you do, it's what they think, it's their perception.

Strategy then comes from this external insight and evidence, not from internal opinion. Sounds complex? It's really not, it's just about understanding what people really think and care about and what you need to do about it. So how do we find your flavour?

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OUR PROCESS

Using our three circles framework (diagram) and the interrelationships between them, you can see there's this really interesting space between the brand that you have and what your customers are looking for. The interrelationship, the crossover, is where what you do most matches what they want and need. Then if we compare your brand to competitors, this space in the middle is where you differentiate and stand out, the space that you own.

BRAND CONNECTION TOOL

What we've come to understand is that what connects somebody to a brand and makes them loyal and helps build trust is the way in which that business makes people feel. And it's around four key things, people need to feel:

INTERVIEWS

Where we really seek to understand what's going on in the hearts and minds of existing customers, sometimes lapsed customers, because it is very powerful to find out why they love you, trust you or sometimes and even more importantly why they stopped working with you.

Free 30-minute strategy consultation

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