Name: New Word Order
Address: 205 Juliette Street, Greenslopes, Brisbane, 4120, Australia
Telephone: 07 3334 8340
Price range: $

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Brisbane South PHN

Aged Care Navigator

We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.

Government Strategy Campaign Health Engagement Digital Content

Brisbane South PHN Aged Care Navigator shopping banners_2

Authentic community engagement

We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.

Brisbane South PHN Aged Care Navigator mobile phones displaying social media ads

Strategy

We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.

A key element to our campaign strategy was targeting the 'influencer' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.