We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. As a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.
With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.
We redesigned and built a new website, improving the information navigation and creating better user journeys.
The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.