As a community organisation with services in employment, training, apprenticeships, NDIS and more, Community Solutions were struggling to get their brand to cut through. More specifically, branding consistency was an issue. Through a series of workshops, stakeholder engagement and strategy alignment research, we identified some building blocks for success to form the foundations of the campaign development.
The brief was relatively simple. Get us known for who we are and what we do. And quickly. With that, we applied our combination of strategic smarts and creative firepower to produce a brand awareness campaign for Community Solutions that delivered on all counts.
Strategy
The critical challenge of addressing the brand awareness and consistency issues was creatively solved by going back to basics—the brand name. We added a series of two-word descriptors to the Community Solutions name and logo. Through graphic design, we made them readable both horizontally and vertically to create multiple meanings and build new stories.
This approach kept the branding front and centre, delivering on the awareness measure while shining a light on the services and outcomes that Community Solutions offers to their stakeholders.
Creative
The campaign features a variety of assets, including digital, socials, outdoor, online video and radio. Everything was designed in a template format for multiple executions and future extensions.
IMPACT
The creative team did a fantastic job listening to the client, understanding their needs and solving it in a really interesting way. We wanted a concept that was like discovering a little nugget of gold. This campaign does exactly that. It looks, sounds and feels just right.
“New Word Order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way. We’re excited to see how the campaign engages with people and evolves into the future.”
Rebecca Green Marketing Advisor, Campaigns – Community Solutions
