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Department of Transport and Main Roads

How Queensland Travels

The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.

Government Strategy Campaign Video Content

Department of Transport and Main Roads image of tablet displaying 'How Queensland Travels' report

We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.

The result is a metaphor for the role of data in the real world, especially as it relates to transport.

Department of Transport and Main Roads 'How Queensland Travels' report first twelve pages

Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.

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