The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.
Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.
They asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.
We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.
Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.
The campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:
Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.
Since the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.
In addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.