We’ve been working with Citipointe Christian College for a number of years, having first helped them define their brand and distinctives, and then campaigned the brand to great success and high enrolments and waiting lists.

We then faced a new challenge: getting parents to commit for the long haul.

We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.

The brand is now visually distinguishing from the competition by moving away from the usual depictions of happy children in school uniforms to a stronger conceptual approach that places students within the real-world situations the school is preparing them to reach.

This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.