Our creative process involved exploring a range of creative territories, each with their own different styles, tones and strengths. Again through research and stakeholder engagement, we uncovered which territory resonated most powerfully. Once we settled on a territory, we further explored colour palettes, typography, iconography, photography and theme lines.
With differentiation as such a vital aspect, our creative team worked diligently to create a branding model that was truly unique and representative of what the Libertarian Party stands for. The end result was a brand that looked like no-one else and had its own energy and freshness.
