The first key part of the creative was the development of an animated character—aptly named Claudy.
Claudy is a little whimsical, and very gentle and wise. Claudy was animated in a lovely, simple and almost whimsical style, providing an essential lightness to the creative. We used colours and movement to enhance the positive tone.
The scripts were crafted carefully to sound casual and everyday while providing strong practical and informative advice. We then voiced Claudy with an older male voiceover artist who provided a valuable layer of wisdom and understanding of life.