With REACH chosen as the name, our creative team went to work on identity visuals. A range of styles was presented, with a clear winner emerging early. It featured the work REACH with a spring-like icon in place of the E. The tagline came straight from the brand purpose … ‘REACH for a better future’. As a statement, it achieved everything asked from the initial brief. We created a brand guide for REACH including colour palettes, photography style, typographic treatment and icon usage. The brand has potential to be utilised across various communications and the client can use the guide to build equity and consistency in the brand.