In simple terms, time and budget were the primary challenges for these video projects. The client had hard deadlines for a brand launch that meant creative development and production time needed to be compressed as much as possible to satisfy a number of internal and external timelines.

Our goal was to produce quality creative materials, even on the tightest budgets. This project is evidence of how we utilised our creative experience to develop production styles that stayed within the modest budgets while still looking mint.

For the ANZ version, budgetary constraints meant shooting footage would not be possible. So we scoured footage libraries to find a suite of fantastic and relevant shots. We then worked with our post-production partners to edit the sourced footage together, overlaid with customised thematic visual effects and motion graphics. The final piece of the puzzle was to commission a custom music track energetically set to the dynamic edit.

The global video was where our extensive animation skills came to the fore. The client had done some preliminary visual assets, which we then used as a base for an animation concept using high quality 2D and motion graphics.

The launch of these videos was met with strong acclaim and the gratitude of a client who understood that we had met every aspect of the timelines and budget.