The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way. A collection of animated explainer videos was the obvious choice.

The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.

Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations. The law changes are explained by friendly, engaging voiceovers that guide the videos.

It was a pleasure to work with the team at RTA to help inform Queenslanders about the new changes to renting laws. The RTA has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life.