Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.
Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.
Overall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.
The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.
The intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.
As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.
While the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.
Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.
Our team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.
The insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.
After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages.
Our team of content specialists worked with the client to edit and review web copy for pages on the website.
With copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.