Safe to see your GP
With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.
Data showed community members were staying at home and not visiting their GP and other health services for regular checkups.
To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.
We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold.
This campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.
We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It's a great example of our Primary Health Networks working together to improve the health of all Australians.