Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.
UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track. Through hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.
Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.
The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging. We were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience. The audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.
Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.
And the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.