Brisbane North PHN's website for ageing and dementia
Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.
Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.
Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.
Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.
Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.
