I’m a reader, strategist, marketer, writer, editor—in that order.

I’ve written seriously good strategies, brands and campaigns for every level of government, national brands and NFPs changing the world.

I believe actually connecting with people is more important than grammar (controversial but true) and nothing is better than the satisfaction of making a brand’s outside match its inside.

Summer storms, espresso martinis and robust digital strategies are a few of my favourite things.


Bachelor of Communication (UQ)


Pithy, witty copy


If you're buying, espresso martini. If I'm buying, G&T, extra lime.

Spirit animal:

Mockingbird—I imitate the voice of the market I'm writing for. I also enjoy mocking people.

Secret skill:

I'm too vain to keep my skills secret.