The best project I’ve ever been part of is…

...the creation of a beautiful new boutique gin brand in the UK called Warner Edwards, distilled in Harrington with a great story behind it from which we could craft a wonderfully engaging brand. While the immersion in the market was particularly fun, (a bit like a pub crawl but targeting gin distilleries and gin bars in the Royal Borough of Kensington and Chelsea), the collaboration with a highly enthusiastic and trusting client, and the development of richly creative territories from which the final brand burst onto the market, was immensely satisfying.

My favourite brand from childhood is...

...Golden Tree chocolate, synonymous with mmm, mmm, mmmmaa! My little brother and I could spot those red bars with the big white star miles away! Sold on roadside market stall tables in Accra, supply was limited and quite inconsistent, as were most things post-coup (on the regular market), but when we were able to get our quivering little hands on that red bar with the white star Whhooo hooo! It could make us dance and sing! (Not that we needed much encouraging).