Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.

There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.

With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.